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Dos Equis revives ‘most interesting man in the world’ commercial as beer sales decline

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    Dos Equis revives ‘most interesting man in the world’ commercial as beer sales decline

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Hallie Jackson NOW

Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.” This comes among a declining beer market as consumers purchase other beverage alternatives. NBC News’ Aaron Gilchrist examines the campaign and how other beer companies are trying to keep up.

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